Revenue Management Culture
A revenue management culture is defined as a cross-departmental understanding of the importance of revenue management principles including fact-based data-driven strategies and the impact of discounting on profitability to increase demand.
Revenue Management Culture Building Packages
Basic
Includes a commercial review (price positioning in the market, distribution strategy, sales/marketing effectiveness), assessment and training of the commercial team and the building of a revenue management culture focused on optimizing rooms revenue and profitability
Advanced
Includes all elements from the Basic Package plus an additional revenue source (Events, F&B or Spa) to optimize more than rooms revenue
Ultimate
This package focuses on the building of a total hotel revenue management culture including all revenue streams
Operations
Front Office, Food & Beverage and Spa: To increase customer satisfaction while upselling - revenue management skills are essential.
Finance
To support top-line growth while optimizing profitability - revenue management skills are essential.
Commercial
Sales, Marketing, E-Commerce and Distribution: To increase profits and being more productive - revenue management skills are essential.
Revenue Management is not a person or a tool, but a process that if understood and practiced by all departments, will result in market share growth, profit optimization and customer satisfaction.